Why the Auction Ruckus? - Part 2
This is the second part of the story. If you haven’t read the first part yet, you need to read it before reading below in order for it to make sense. So read the 1st part and then come back to this page to read “the rest of the story”:
http://www.homebusinessonline.com/blog/2007/12/27/why-did-the-auction-cause-such-a-ruckus/index.html
The story continues…
When the second bid came in, the first bidder (not one of our subscribers) private messaged us to also express his disappointment that he could not go any higher in his bidding. He asked if we had any other Genesis sites we would sell to him.
Light bulb moment!
We really couldn’t sell an existing money-making Genesis site that already had good traffic and revenue for any less,
BUT…
Perhaps we could build him a new Genesis site from scratch for a lesser amount. We would fill it with content that would grow regularly and naturally without him having to lift a finger for the next 8-12 months. As the site grew each month, his traffic and revenue would increase. The Reader’s Digest version? … He knew it was a great deal, and he paid us $500 on the spot.
Can I tell you how great it felt to come up with a solution for this guy? Man, I love those “light bulb” moments!
But the light bulb gets even brighter in this story.
We still had our struggling, loyal subscriber who was left out in the cold. We could have made the same offer to him, but we knew he needed more. He didn’t have a lot of spare change and needed a huge amount of value for his money. And, after all, he had been a subscriber for some time. We wanted to take good care of him.
So, what did we do?
We gave him an offer he couldn’t refuse - the deal of all deals.
His response?
He said he had to “wipe his eyes” to make sure he was seeing the offer correctly.
The offer is too sensitive to post publicly. However, if you’re a subscriber to our newsletter, watch for our next email entitled “The Offer.”
As a subscriber, you’ll receive all the nitty-gritty details.
Dave and Heidi