Why We’re Putting Less Focus on SEO…

Why We're Putting Less Focus on SEO..., 5.0 out of 5 based on 1 rating
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Over the past year with the Panda and Penguin updates from Google,Say no to SEO Dave and I have been reevaluating our focus on traffic.  While we had always put a high value on networking and relationships in getting traffic, we had also put efforts into SEO.

Well, things are changing, and yes, we are doing less and less with SEO and putting larger amounts of effort into relationship marketing.

Why?

Check out this post at SEO Roundtable.

You’re probably hearing plenty right now from marketers such as Ed Dale about the NEW Penguin updates and warnings.  Millions of websites already received collateral damage from SEO over-optimization tactics in the first Penguin update earlier this year in April.  Now, Matt Cutts, Google’s go-between guy for SEO and marketers, says there’s more coming.

Brace Yourselves!

I’ll have plenty more to say about this in the coming weeks and months.  For now, know that our focus is on relationship marketing.  This includes all the technology that lends itself to such, i.e. smartphones, tablets, etc.  There are so many avenues that have barely been explored.  The sky’s the limit.  It’s pretty exciting to see where this can go.

You ask, “Is backlinking still important?”  Good heavens, yes!  It is one of many signals that gives votes to a website.  That isn’t going away since the internet is about interlinking – relationship interlinking – businesses to customers, authors to readers, blogospheres to blogospheres…  People give REAL links due to relationships, not for SEO.  Keep that in mind.

So, 2012 will be the year of a mind shift for many marketers and SEO specialists – a relationship-based mindset.  If you are looking for the next backlinking trick, I would suggest you do some serious thinking about whether you want a long-term business or not.

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Welcome! I'm glad you found our blog. Dave and I have had great success helping entrepreneurs start small businesses from their homes for 20 years. HomeBusinessOnline.com is our way of giving back. We want a two-way communication, so go ahead and comment on blog posts. And don't forget to participate in our active, moderated forum. We are anxious to hear from YOU!

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