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--- Welcome To ---

H o me B i z B y t e s

Visit us on the Web at:
http://www.HomeBusinessOnline.com

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January 18, 2000

* See end for contact, submission and subscriber information.


_____IN THIS ISSUE_______________________

- EDITOR'S RAMBLINGS

- FEATURED ARTICLE
"Scrap the Big Business Plan"
...Here's a better idea for home-based businesses

- COLOSSALLY COOL CLASSIFIEDS

- TIP OF THE DAY
"Celebrate Your Business' Anniversary"
...Forget the Christmas cards

- DOWNLOAD OF THE DAY
Capture an entire page or just parts

- ONLINE RESOURCES OF THE DAY
MNE I-MOM
FrankelBiz

- SITES OF THE DAY
"A network of women entrepreneurs who tutor and support one another"

- KIND THINGS YOU HAVE SAID... Thanks!

- Contact, Submission and Subscriber Info


_____PAY ATTENTION!______________________

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Editor's Ramblings
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Welcome to our 179 new subscribers since last week's issue.

We've had a great response to the new BizOpBytes ezine for those who are seeking a business opportunity and need quality, honest, unbiased information. Most are subscribing to both ezines. You can subscribe to the new BizOpBytes ezine that will start the first week of February by sending a blank email to

bob_sub@HomeBusinessOnline.com?subject=Subscribe_BOB

RAMBLINGS...
So, what do you think of the latest BIG merger between AOL and Time Warner? Personally, it scares me to death! Their plan is to bring organization and consistency to the information available to us. How will this effect us little guys? Will it limit our choices? Or will it open up a whole new avenue for us? I'm interested in what you think.

Give me your thoughts... and don't forget to tell me about yourself! I read every email.

Heidi Perry
Editor@HomeBusinessOnline.com

P.S...

The vote for what to call the first 10 years is getting interesting. Be sure to place your vote at http://www.HomeBusinessOnline.com/cgi-bin/MultiPoll_v2.5.cgi


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Featured Article
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SCRAP THE BIG BUSINESS PLAN:
Here's a better idea

Out of 108 people polled at HomeBusinessOnline.com, 54.6% said they did NOT have a business plan.

The truth is that most of you reading this article do not have a written plan.

Why?

Let's see. You know you need a business plan. You've heard it from many sources, "Write your business plan!" So, you sit down and begin. Hmmm... bios, sales and growth projections, competition, graphs, marketing. It all seems so overwhelming. You realize this is going to take longer than you thought. You put it down to continue another night. That night doesn't come.

Sound familiar?

How about this scenario: you actually finish your business plan. One year later, you realize you have not accomplished your goals, your finances are not where they were projected. You feel like you are failing.

Can anyone relate?

Relax, it's okay. The big business plan gig is really not for us small, home-based owners. So, scrap the big business plan.

Here's a better idea.

It's not that big business plans don't work for us, rather, they can't work.

The traditional business plan is really for one reason, and one reason only: to sell your business idea to investors. If you're looking for venture capital, you have to put together a big business plan, and a very good one at that. There are some that I know of on this list that are, indeed, going this direction. But, the reality is that most of you are simply wanting to make a decent living at home.

How do I know this? Take a look at our recently archived poll, "How much income does your home biz generate for the time you put into it?" You'll find it here:
http://www.HomeBusinessOnline.com/cgi-bin/MultiPoll_v2.5.cgi?id=02189965647&view=archive

39% said they work part-time and receive part-time income. A pretty big chunk of home-basers, these are people who are simply looking for a little extra cash, or they look at their business as a hobby.

Another substantial number of home-basers, 30%, works full-time and receives full-time income. These are people who are interested in giving their all to their home-based business. I would venture to say that a very small percentage of this group is actually looking for serious venture capital to take their business to a higher level. Don't get me wrong, we could all use a little extra funding. That's not what we're talking about here.

Keeping this in mind, if we put together a traditional business plan (to impress investors), generally, what you put into the plan, will be the wrong things for the wrong reasons. If impressing the investors is not your intent, you can't succeed in this kind of plan. It's that simple.

So, do you need a business plan?

Oh, yes! You simply don't need the traditional big business plan. What you and I need is a guide that will help us take control of our own businesses.

Ask yourself these questions:

1) Why am I doing this business? What are my motives?
2) What do I personally want to do with this business? What do I want to gain?

Write down your answers as a prefice to your plan. Refer to these questions often and adjust your answers as your perspectives change.

Now, with the above in mind, go ahead and pencil in your thoughts on the following. Your answers won't have to be terribly involved. This gives you a roadmap, nothing more. And, it will change and evolve over time. Remember, you're not answering to anyone but yourself. You're not trying to impress anyone.

1) Business Mission
Define it as YOU see it.

2) Evaluate the Past
Take stock in what your business has done in the past year. Summarize your business' strengths and weaknesses. Ask yourself, "Is my business profitable or does it indicate that it will be?" "Have I attracted new customers?" "Have I maintained customers?" "Am I happy with where my business is going?"

3) Your Personal Competitive Edge
This is not about your great domain, nor what great products you have, rather, this is what YOU, personally offer... your own innovation, what powers your business. YOU are your small, home-based business. You must think in these terms.

4) Your Business Competitive Edge
This is where you list your products/services. Separately list those you have and those you plan to add. Include any patents, logos, designs, licenses, domains, any kind of intellectual property.

5) Customer Relationships
As a small, home-based owner, your marketing is very different from big or even mid-sized companies. Your marketing is heavily based on relationships. Write down the ways you make or plan on making relationships with your customers, i.e. I am making an ongoing relationship with you as editor of this ezine. Think innovatively in terms making relationships. Don't simply jot down a laundry list of ways you will advertise.

6) Business Relationships
List your partners (your spouse?), strategic partnerships you have made or plan to make, mentors, industry experts. Who generally and specifically will help you grow and develop your business? List external and management relationships such as your banker, your CPA, your attorney. List your suppliers. Think about how involved you want your family and friends to be involved in your business.

7) Finances
This should identify a clear plan for quantifying results. Develop landmarks and goals. Yes, forecast, budget and project. This is something you need to do to keep your focus. Review this from time to time and set yourself back on course if you begin to stray, or re-evaluate to make more realistic changes.

Phew! Now, take a deep breath and you will find that this exercise will actually do more to help you focus and grow your business the way YOU choose, than any other traditional business plan ever could.

It's still the beginning of a new year. Why not sit down and give it a try. And, if you have any ideas to add to the above, by all means, give me some feedback.

Perhaps together we can perfect the concept of the small, home-based business owner's business plan.

Send feedback on this article to

Editor@HomeBusinessOnline.com


_____LOOK!_______________________________

You can still get in on the 2-for-$12 special!

* We'll place your Classified Ad in TWO issues of HomeBizBytes for ONLY $12... over 7,000 subscribers!

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_________________________________________

Tip of the Day
_________________________________________

CELEBRATE YOUR BUSINESS' ANNIVERSARY

Most people think of sending cards to their clients at Christmas time. Know what? They usually get filed with the others. You can guess where.

Make your business stand out and celebrate your business' anniversary instead. Send it as a card or simply send a friendly email. Add festive graphics to celebrate.

What to put in your message?

Recall your accomplishments for the previous year, assert where your business is headed for the next year, call attention to your business' competive edge.

Celebrating your business' anniversary will get you much farther with your clients than a stale Christmas card. Try it!


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Download of the Day
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Online Resources of the Day
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Want to know how to be included here?
Email to find out:
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Sites of the Day
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* Outstanding Home-based Site of the Day:

Women Entrepreneurs Online Network (WEON)

Rozey Gean has done a marvelous job of creating a network of women entrepreneurs who tutor and support one another. If you are new to the Internet or the business arena, WEON is for you. Participation is the key.

http://www.weon.com

----------

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Kind Things You Have Said
_________________________________________

* Blush, blush. Thank you, Bob!

"I'm certain that HomeBizBytes will quickly
become one of the most read and referred t
resources for home based business people. Heidi
has an unique talent for ferreting out the good
stuff and presenting it in a dynamic and
entertaining fashion."

Bob Cortez
Total Quality Marketing
http://www.tqm-online.com
Subscribe to [homebiz] discussion list:
homebiz-subscribe@onelist.com

Send your feedback to me and I'll try to post it here!
Editor@HomeBusinessOnline.com


_________________________________________

Contact & Submission Information
_________________________________________

* Please tell us how we're doing! Send any comments or feedback about this ezine to
HBB_feedback@HomeBusinessOnline.com

* If you wish to contribute an article or resource to the newsletter or site please
HBB_submit@HomeBusinessOnline.com
for more information.

* Permission to reprint or forward this ezine in its entirety is granted, as long as all copyright info and credits are included. If you would like to reprint a portion of this ezine, please
Editor@HomeBusinessOnline.com . We'd love to provide something useful for you and your readers!

Thank you for subscribing,

Heidi Perry, Editor
http://www.HomeBusinessOnline.com
Editor@HomeBusinessOnline.com


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Subscriber Information
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