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H o me B i z B y t e s
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December 29, 2000
Library of Congress - ISSN #1530-8790
* See end for contact, submission and subscriber information.
_____IN THIS ISSUE_______________________
- EDITOR'S RAMBLINGS
- FEATURED ARTICLE
"Doin' It, Doin' It, Doin' It"
...and the only thing worse than a bad ad campaign
- COLOSSALLY COOL CLASSIFIEDS
- TIP OF THE DAY
Hobby vs. Business
- FEATURED HOME-BASED ENTREPRENEUR
Kristie Tamsevicius
- Contact, Submission and Subscriber Info
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Editor's Ramblings
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A warm welcome to our 82 new subscribers this week.
Well, I'm back in the saddle after celebrating a
wonderful Christmas. I sincerly, hope you have been
enjoying your holidays. If you haven't taken a day
off yet, do it now. Your business and your brain will
thank you for the break.
Feedback:
Shel Horowitz, author of Marketing Without Megabucks
(www.frugalfun.com) and subscriber to HomeBizBytes,
offers some valuable feedback to last week's article
on my special gift article. He asserts, "As a
non-Christian, I might have been offended if I received
such [referring to Christmas wrapping]. As a Jew in
rural New England, I feel very invisible around this
time of year. While I would have appreciated the
gesture, it would have bothered me that there's an
assumption everyone is Christian. Nondenominational
giftwrap might be a better choice."
Thank you, Shel, for that valuable advice and feedback.
I Need Your Help, PLEASE:
I've got a problem with the clutter on my home office
desk... I mean a serious problem. I've been reading
up on how to get this under control and organize my
home office and my life. Phew!
Here's where you come in. In honor of getting my
clutter obsession under control, I'm going to throw a
contest for the rest of my fellow clutter rats. As such,
I need to know what kinds of prizes you would love to
win.
* a specific piece of equipment for your home office?
* some software?
* office furniture?
* a specific book, eBook or membership?
Your feedback will determine which direction I go with
this contest in the new year. I would appreciate
receiving all feedback by Thursday, January 11th.
Enjoy this issue.
Heidi Perry
Editor@HomeBusinessOnline.com
P.S...
Don't forget to give your quick vote in our current poll:
What were your initial home business start-up costs?
http://www.HomeBusinessOnline.com/cgi-bin/MultiPoll_v2.5.cgi
_________________________________________ Doin' It, Doin' It, Doin' It
Dumber than a doornail — that's what he was — one of
the richest home-based businessmen I have ever had the
opportunity to know personally.
For purposes of anonymity, lets call him Jack. Jack
wasn't your typical sharp-as-a-tack businessman, nor
was he what you might term a master marketer.
Actually, he wasn't really even all that bright. He
was one of those types that, though he dressed nicely,
when he opened his mouth, you would grit your teeth
hoping he wouldn't say something terribly foolish or
offensive.
About seven years ago, Jack approached my husband and
me about providing a certain service for his expansive
downline in a network marketing company. While we
were not interested in network marketing, nor did we
believe we would gain a significant number customers
through this business relationship, Jack convinced us
to provide this service for his organization.
What followed blew our minds.
Once we had all things set up and customized to begin
taking orders, Jack made an announcement to his
downline. The orders immediately began to trickle in.
Jack sent out reminders for several weeks. The orders
came by the thousands. We had to hire more employees
to take Jack's orders. Every month, orders increased
and business was booming.
Through many meetings over the next few months, we got
to know Jack. One of his associates had put together
a fairly unattractive executive summary for all
distributors to use. We offered to redo it free of
charge. Jack declined and said he wanted it up right
away... as is. Surely, even not-so-bright Jack could
see the importance of reworking this document that
thousands of distributors would be using.
Nevertheless, the executive summary went out "as is."
We felt sure it would backfire. But, do you know
that things actually picked up faster soon after it
was distributed?
My husband and I scratched our heads as we wondered
what in the world Jack knew that we didn't. What was
so fantastic about Jack that he could have such
influence over so many people. He said, "Jump," and
thousands of people asked, "How high?"
Why?
Jack invited us to accompany him to a conference he
was putting together. We were to present our services
to his audience. My husband and I went and we took a
small sales force with us. During Jack's lectures,
my husband and I left our booth and peeked in every so
often.
Throughout that whole three-day conference, I never
heard Jack say anything of real consequence. Yes,
there was a lot of hype, but there wasn't anything
truly solid to the information he presented. In fact,
Jack would inevitably say something, quite frankly,
stupid right in the middle of his lectures. Yet, at
Jack's suggestion, people continued to sign up for
our services in droves.
It wasn't until the end of the conference that we
figured out what it was that made Jack so successful.
Do you know what the secret to his success was?
He actually practiced what he preached. You see,
Jack understood two things quite well.
1) He knew that to get a desired outcome, he had to
actually DO something to get there.
2) He understood the exponential power of leveraging.
Each person in that room that he could get to work
toward his goal would exponentially get him to his
goal that much faster.
For purposes of this article, we're only going to take
a look at the first item above... doing something.
During those three days, Jack must have used the
phrase, "Doin' It, Doin' It, Doin' It," several dozen
times. It really was quite annoying. But, it didn't
sink in until the end of the conference what he was
trying to teach his audience... that if they would
just do something — anything — every day toward their
goals, they would get there.
It's so simple, it sounds ridiculous. Yet, that is
exactly what not-so-bright Jack did to get to his
millions. He just started doing something. He didn't
wait until he had enough money to start his business
(he started flat broke with a young family). He
didn't wait until the executive summary was perfect,
nor did he wait until his company had a whole slew of
products to sell. He knew where he wanted to be,
simply started with what he had and DID SOMETHING —
every day.
How does the saying go? "The road to hell is paved
with good intentions." How about this one, "You can't
wish your way into heaven." This is equally true of
business dreams. A dream is nothing more than a dream
until you do something to make it a reality. The
plain and simple truth is that you can't wish your way
to riches. You've got to do something about it.
The problem most of us face is that, though we have an
idea of what ultimate outcome we want, the process of
getting there seems overwhelming. Taking off bite-size
pieces each day is a much better way of getting there.
And... it works! Not-so-bright Jack is living proof of
this principle. Trust me, my saying that if Jack can
do it, anyone can, is not just some trite phrase.
Okay, let's take a break for a short quiz.
Q: Do you know what's worse than a bad sales aid?
A: No sales aid at all.
You know, my husband and I feel like we really missed
out on something at that conference. What did we miss
out on?
Opportunity.
Sure, we took in plenty of orders. But, on our way
home in the plane, we both realized that if we had
taken one sales aid (a piece of equipment that would
help those people with the service we were offering),
we would have sold 100's of them at a $100 profit each.
We wouldn't have had to stock any inventory or purchase
the equipment up front. We just needed to provide the
sample piece of equipment, an order form for taking
orders, and then have them drop-shipped in order for
us to have pocketed an additional $10,000 to $20,000
in those three days.
It wouldn't have made a huge difference how perfectly
formatted our order forms were. Simply having an
order form — any order form — would have sold plenty.
This is a concept that not-so-bright Jack understood
very well. He was anxiously engaged in "doin' it,
doin' it, doin' it," and in the process made his
millions.
We have tried to take Jack's advice over the years.
It takes time and experience to come to understand
the significance of this simple concept... doing
something every day. His advice has made and is
making a difference in our own business.
Now, ask yourself if there is something you have
thought about doing but have put off, a wish you
would like...no...NEED to make a reality.
Do you have an eBook you have been wanting to write
but are afraid you won't have the time to finish
before the market is saturated? Perhaps you are
waiting to perfect it before releasing it? Are you
afraid you won't know how to market it?
Have you joined a multi-level marketing company,
read over the materials, but just haven't brought
yourself to making a call or two?
Have you wanted to put up a website for your
products or services, but the task seems too
daunting or too expensive?
Is there a business you would really like to start
but are afraid of failure? Perhaps you feel you
don't have the capital to get it going?
If so, I challenge you to start now, today, to write
down your desired outcome and make it a goal. Then,
do something — anything toward that goal every day.
Don't wait for perfect circumstances. Don't wait for
the ideal sales aid. Don't wait for the money.
Don't let self-doubt, fear, time-wasters or money keep
you from doing some little thing each day. You may
still have your doubts and fears, but by doing
something every day and seeing your progress over time,
you will soon find your doubts and fears fading away.
Whether it be a simple phone call, an email, trading
links, writing a few words, sketching an idea; do
something every day. You will be surprised at the
results.
And, if you've got a few more smarts than not-so-
bright Jack, you might just make an extra million
or two.
------
Note: You have permission to reprint this article
in its entirety with the author's credits below.
Heidi Perry, the author of this article and a
successful entrepreneur, is editor of HomeBizBytes
and co-founder of HomeBusinessOnline.com. Sign up
for her popular newsletter at
http://www.HomeBusinessOnline.com/nsl.htm
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Tip of the Day
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Hobby vs. Business
According to Jay David, co-author of "The Stay-at-Home
Entrepreneur: 125 Ways to Earn Money While Raising Your
Family" (Avon Books), 41 percent of American women earn
money from a hobby. These hobby-oriented "businesses"
include teaching foreign languages, writing/typesetting
resumes and correspondence, and selling creative crafts.
Too many people think that as long as they sell
something, they have a business. Not so. Furthermore,
the IRS will not treat a hobby as a business, thus not
allowing you to deduct expenses.
So, if you want all the benefits of a business, you'll
have to treat your what you do to make money as business.
Read an earlier article that explains how the IRS
differentiates between a hobby and a business at this link:
http://www.homebusinessonline.com/ezine/hbb/000201.html#feature
_________________________________________
Featured Home-based Entrepreneur
_________________________________________
Kristie Tamsevicius
Kristie Tamsevicius is living proof that you really can
have it all.
A 30 year old mother of two, Kristie is the owner of her
own web design, hosting, and promotions firm. She is
also a newly published author. Way to go, Kristie!
But dont believe that Kristie hasn't paid her dues getting
there. Her husband and she used to work opposite shifts
and long hours to support their family. In Kristie's own
words, "It kind of made me feel dried up inside. I was
giving all of myself away and had nothing left for me."
Due to the stress this caused Kristie, her marriage, and
her family, Kristie decided it was time for a dramatic
change. It was then that she started a hobby and
discovered her passion for web design.
Admits Kristie, "Starting your own business isn't easy.
You need a passion. A passion that burns so strongly
that you refuse to let your dream die. This is what
fueled me."
Today Kristie is in her second year of business and has
helped establish online presences for businesses all
across the United States. She works at home in her
pajamas with her children. Kristie continues, "But most
importantly I get up every morning doing what I LOVE and
getting paid for it... I can't tell you the sense of
pride and accomplishment of living my dreams at age 30."
Kristie recently achieved another dream by publishing her
first book entitled, The Ultimate Guide to Creating and
Marketing eBooks on the Net. I've read it. A
wonderfully useful book and excellent addition to your
eLibrary.
http://www.kcustom.com
http://www.ultimateguidetoebooks.com
If you would like to be a featured home-based
entrepreneur, drop me a note and tell me your story at
mailto:Editor@HomeBusinessOnline.com
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Heidi Perry, Editor
http://www.HomeBusinessOnline.com
Editor@HomeBusinessOnline.com
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