Entrepreneurs Aren't What They Used to Be
         ...Meet the "New Entrepreneur"


It seems to me there are way too many people starting
businesses from home these days that just aren't 
getting it.  And, the how-to books they're reading 
aren't helping any either.

They have engrained in their minds a picture of what 
their businesses should look like — the high stakes, 
large risks — all while playing the same game that big 
business plays, only on a smaller scale.  They read all
they can about entrepreneurship and about how to become
the "Classic" Entrepreneur."

It isn't until they spend some time in their home-based
business that they realize much of the time they spent
learning how to become the "Classic Entrepreneur" was
time wasted, for the most part, and many of the
principles they learned just aren't working.

Why?

It's really quite simple.  You see, today's home-based 
entrepreneur is a new breed, and one that I am 
absolutely passionate about.  This new entrepreneur 
bears little resemblance to the old breed.  And, thank 
heavens for that!

Now, before you start throwing tomatoes, I'm not saying 
there are not similarities.  Today's entrepreneur still 
identifies an unfilled market need and then develops a
product to fill that need.  With hard work, dedication, 
entrepreneurial creativity and leadership, both types 
of entrepreneurs build a successful business.

Beyond this, you will begin to see a breakdown between
the classic model and today's entrepreneur.

What's the difference?  Well, it is significant, I
assure you.

Here's a hint: it has to do with how each measures 
satisfaction.

Let me take you on a journey back through time to give
you some perspective.  This little exercise will help 
you tremendously to see where you fit into the big 
scheme of entrepreneurship.  I believe it will also 
enable you with more confidence in business decisions 
you are making and will make.


~~ "The Classic Entrepreneur" ~~

I don't know who coined the phrase the "Classic
Entrepreneur," but it has been glamorized for years to 
describe an individual with seemingly occult qualities 
of unfailing dedication, unbridled passion, unwavering
courage, and unparalleled leadership.  We want to 
believe this "Classic Entrepreneur" is born with these 
qualities.

Though truly a child of the industrial revolution, the 
"Classic Entrepreneur" has always existed.  Take, for
example, knighthood at the end of the thirteenth century.  
It has been portrayed as an individual quest for money, 
for adventure, and for triumph.  Cannot entrepreneurship 
also be thought of as a quest?  Knights were known to 
treasure certain characteristics and values — courage, 
dedication, passion and leadership.  Does this not 
describe the "Classic Entrepreneur?"

But, what drives the "Classic Entrepreneur"...these 
innovative risk-takers?

· They enjoy playing the game of business.  If they feel 
  there is potential for a good profit from their
  investment, they are willing to take large risks.  
  To them, accumulating money and business is a conquest 
  won.  They may do this regardless of their personal 
  interests and will buy businesses simply for the sake 
  of being in business.

· Money is a scoreboard.  The object of their business
  is to put money in their pockets with a clear vision 
  of building a business to sell it for a tidy profit.  
  Then onto the the next conquest.

· Striking new deals is exciting.  They thrive on 
  wheeling and dealing with like-minded entrepreneurs.  
  As such, they enjoy making joint ventures and testing 
  new marketing tactics.

· Creating an efficient administrative and sales machine 
  is satisfying.  They don't work in their businesses, 
  but hire managers and staff to do it for them.  They 
  the idea generators, the innovators.

The "Classic Entrepreneur" described above is the object
of most how-to books, and, quite frankly, I admit that I 
am driven by some of these similar motivators.  I excite 
at the thought of starting a new business from scratch, 
of building it with my own ideas.  Alas, it's true, I do 
view it as a conquest.

However, there is something critical that sets you and
myself apart from the "Classic Entrepreneur."

In truth, with the resurgence of home-based business, 
as was common before the industrial revolution, the 
definition of entrepreneur is taking on a new form.  
And, as hinted earlier it is being formed by the drives 
and motivations of this "New Entrepreneur."

Mark my words, just as we speak of the "Classic 
Entrepreneur," someday we will also be using an equal 
term describing the "New Entrepreneur."  And, you will 
be included in this newly-defined group.


~~ "The New Entrepreneur" ~~

So, what is this great divide between the "Classic
Entrepreneur" and the "New Entrepreneur?"

Though some of you may not have previously defined 
yourself as an entrepreneur due to the intimidating 
stereotype above, you will soon recognize that you 
are, indeed, one of this new breed of entrepreneurs.

Let's take a look at what drives these "New 
Entrepreneurs."

· First and foremost, they are looking for greater
  control and independence in their lives.  They want 
  the work they do to be more meaningful and build a 
  business around what they love.  They believe that 
  taking control of their own career and income is the 
  best path to achieve this.

· They are looking for more freedom and choices.  
  Freedom to work on their own terms and time schedules, 
  to answer to themselves in business decisions, to 
  choose who they do business with, to spend more time 
  with family, to choose where they live without a job 
  dictating such, to leave the long commutes and sterile 
  workplace.

· They enjoy life now.  Although they have goals for 
  the future, they want to enjoy the present, including 
  relationships — business relationships, home life, 
  their children, friendships.  Watching Johnny grow up 
  and attending his soccer game is more satisfying than 
  meeting with a client.  Getting up early and commuting
  ten seconds from their bedroom to their home office in 
  their pajamas is measurable more enjoyable than facing 
  a long, contentious commute.

· They have a deep-rooted belief that they can do better 
  in life.  As such, they have a strong determination to 
  succeed, no matter the obstacles that may come their
  way.  They believe in and trust their own abilities,
  that they can educate themselves with whatever they
  need to learn to succeed, that it does not have to be
  in-born.

Is this what you are looking for?  Do any of these
describe you?

If so, stop reading the wrong kinds of how-to's that 
send you off in the direction of the "Classic 
Entrepreneur," only to find yourself feeling frustrated 
and defeated.  Look for those that fit the bill for the 
"New Entrepreneur" — from start-up to expanding, from 
marketing to building.  It will be an ultimately more
satisfying experience for you.

It's not that the "New Entrepreneur" can't be a 
"Classic Entrepreneur," it's that he or she doesn't 
want to be.  What drives him and what he wants out of 
life are too extreme.  So, don't fight the "New 
Entrepreneur."  Join him.

Congratulations!  You are a member of a growing breed
of entrepreneurs that are taking control of their own
lives.

You are a "New Entrepreneur."

------
Note: You have permission to reprint this article 
in its entirety with the author's credits below.

Heidi Perry, the author of this article and a 
successful entrepreneur, is editor of HomeBizBytes 
and co-founder of HomeBusinessOnline.com.  Sign up 
for her popular newsletter at
http://www.HomeBusinessOnline.com/nsl.htm


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	       Tip of the Day
__________________________________________

The "New Entrepreneur's" Business Plan

If you fit the description of the "New Entrepreneur,"
it would follow that your plan for your business would
need to fit closely with your lifestyle also.

A new year is a good time to pull out your old
business plan and rethink where you are and what you
would like to change in your plan.  A business plan
should always be a living document, especially for the
"New Entrepreneur."  Your perspectives may change from
year to year.  I can pretty much promise you that if
you haven't read over your business plan within the
past year, reading it over now will spark new ideas
of things you would like to change.  This is an
excellent exercise and really should be done at least 
once a year.

If you haven't yet written a business plan, do so
now...today.  Don't worry about reading books on
business plans that don't have any pertinence to the
"New Entrepreneur."  As a start, just jot down some 
ideas of what you want for your business and how
you'd like to go about accomplishing it.  Don't worry 
about making it perfect.  Don't worry about the lingo.  
And, certainly, don't worry about covering every 
heading the books and experts tell you should be 
covered.  Long, drawn-out, lingo-ridden business 
plans are meant for one reason and one reason only: 
to sell your business idea to investors.  If you're 
not trying to impress them at this point in time, 
don't make that kind of business plan.  After all, 
no one else will see this plan but you.  So, write 
it for yourself.

The below link will take you to an article I wrote
about business plans for the "New Entrepreneur."
Reading it may help you understand what your business
plan really needs.

http://www.homebusinessonline.com/ezine/hbb/000118.html#feature


_________________________________________

      Online Resource of the Day
_________________________________________

W.A.H.A. - Work-at-Home Advocate
Bulletin Board
Moderated by Cherie King


I've found quite a few helpful resources since the
last time I shared on online resource with you.
Here's a new resource that seems to be picking up
rather quickly.  The W.A.H.A. bulletin board states
it is a resource for "those in the beginning to 
intermediate stages of Online Marketing."

Cherie King, W.A.H.A.'s moderator, keeps a very
friendly and approachable tone on the board.  Why
not give it a try?

http://network54.com/Hide/Forum/90827

------
If you would like to be a featured home-based 
entrepreneur or resource, drop me a note and tell 
me about your resource or about your home-based 
entrepreneurial story.
mailto:Editor@HomeBusinessOnline.com


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