A Little Fear Couldn't Hurt Anyone...Could It?


Recent terrorist attacks have left the world in fear of what 
is to come.

But, a little fear couldn't hurt anyone, could it?

Would it surprise you if I said it couldn't.  Then why in the 
world have Franklin D. Roosevelt's infamous words, "We have 
nothing to fear but fear itself," so oft been quoted.

First of all, let's put this fear thing into perspective with 
a quick physiology lesson.

The feeling you have when you are afraid is simply your body 
responding to conscious or unconscious signals that something 
is amiss or out-of-the-norm.  The blood rushes out of the 
stomach, creating the "butterfly" sensation.  Your body is 
letting you know that digestion is not a priority at the 
moment.  Your body then releases adrenaline and the heart 
starts pounding faster trying to get oxygen out to the limbs.  
Your body has put itself on an emergency alert.

While in this emergency, physical state, we often hear of 
people able to perform great feats they would not normally be 
capable of performing.

The human "fight or flight" response is instinctive.  It can 
help you if you use it constructively, including making great 
strides in your business' success.

My thought is that what Franklin D. Roosevelt was referring to 
was closer to panic — a sustained, often immobilizing anxiety.  
Panic or anxiety is anything but helpful.  It can keep you 
from thinking straight, considering your options, and acting 
decisively.  

Panic is what we saw the day after the terrorist attacks when 
people ran to the gas pumps to fill up their cars, and to the 
store for gas masks and stock-piled food.

How does this panic work on our psyche?

National Geographic documentaries and movies such as "Jaws" 
have fed people's fears of shark attacks for decades...fears 
of the Great White Shark.

Such fears, however, are largely unfounded.  According to 
Nature Publishing Group, "Only seven people this century have 
been killed by the Great White Shark, the man-eater of the 
movies -- fewer than the number killed by bee stings."

Between 1990 and 1997, there were 28 deaths of children from 
television sets toppling over on them.  That's four times the 
number of deaths compared to an entire century of deaths from 
Great White Shark attacks.

Moving closer to home and the recent terrorist attacks, let's 
consider some statistics on air travel.

Admittedly, I've had a small phobia of travelling by air for 
some years.  I've travelled all over the world: Argentina in 
1984, Bolivia and Peru in 1987, Israel and Italy in 1994.  I 
haven't let my fears keep me from getting on an airplane.  
Admittedly, however, I do find myself a bit uncomfortable 
during flight.  And, the recently hi-jacked planes certainly 
haven't helped my fears.  I can't help but wonder how many 
others are experiencing similar feelings.  Anyone care to 
admit it?

Now, let's put some logic into this and look at the risks of 
air flight from a statistical perspective.  What are the odds 
of dying in a plane crash?

The NTSB's (National Transportation Safety Board) figures for 
1996 showed that, statistically, a passenger would have to fly 
24 hours a day for over 438 years before being involved in a 
fatal accident.  Arnold Barnett, a Massachusetts Institute of 
Technology statistician, calculates the risk rate from 1990 to 
1996 as having to pick a flight at random every day for 21,000 
years to be in a fatal accident.

And, what's the risk of flying compared to driving?

In the United States, it's 22 times safer flying in a 
commercial jet than traveling by car. The number of U.S. 
highway deaths in a typical six-month period — about 21,000 — 
roughly equals all commercial jet fatalities worldwide since 
the dawn of jet aviation four decades ago. In fact, fewer 
people have died in commercial airplane accidents in America 
over the past 60 years than are killed in U.S. auto accidents 
in a typical three-month period.

Yet, a fatal car crash receives hardly a mention on the local 
news; while a plane crash gets national coverage, often 
extending for days, even weeks.

But, what does this have to do with your small or home-based 
business?

Fear taken to a level of anxiety or panic is immobilizing.  If 
you agonize over what a depressed economy will do to your 
business, you will not be able to achieve success.

It is natural to experience fear from the atrocities that 
have transpired, as well as to have concerns over their 
affects on the economy and your business.

But, what will you do with that fear?

Will you allow it to consume you?

Or will you take the adrenaline and the emergency state your 
body naturally provides from your fears to perform great feats 
in your business while getting rougher times?

As internet marketing consultant David Dimas asserts, "To 
survive in a war economy you must be willing to work harder 
and smarter."

There you have it.  Fear for better or for worse.  What will 
you do with it?

It's time to shift your efforts into high gear.

------
Note: You have permission to reprint this article in its 
entirety with the author's credits below.

About the Authors: 
Heidi and Dave Perry are successful entrepreneurs and founders 
of HomeBusinessOnline.com and PrettyGreat.com.  Sign up for 
their popular HomeBizBytes newsletter at 
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_________________________________________

               911 Resources
_________________________________________
 
Every so often, Dave and I will include interesting resources 
we feel would interest our readers concerning the terrorist attacks.

* Helping.org
A central location on the web listing most legitimate sources 
for donations.  A description for each fund plus link to each.  
Also information for families and teachers:
http://www.helping.org/
also http://libertyunites.org/donate.adp

* Funeral and Memorial Calendar
The Fire Department's website offers a calendar with complete 
information on all names, funerals, memorials and visitation 
services for firefighters lost in the World Trade Center attack.
http://www.nyc.gov/html/fdny/html/memorial/wtc/funeral_calendar.html

* "I'm Okay" Message Center
The National "I'm Okay" Message Center allows you to post 
your name and location, informing friends and family that 
you are safe. E-mail a brief personal message.
http://okay.prodigy.net/

* Missing Persons Search Sites
http://tradecenter.cnets.net/
http://www.pedestrian.com/
http://www.survivorlist.org/
http://147.208.4.54/wtc/search.asp
http://www.ny.com/contact.html

Don't forget to post your special offers for fellow 
subscribers of HomeBizBytes on the 911 boards:
http://www.HomeBusinessOnline.com/community/forum/

-----
If you have a unique tip or link you'd like to share, I'll 
post it here with your credits.  Email your tips to me at
mailto:Editor@HomeBusinessOnline.com

_________________________________________

         Just For the Heck of It
_________________________________________

Since today's Featured Article stresses the importance of 
working harder and smarter, Dave and I thought we'd have a 
little fun by giving you a link to the "List of Lazy 
Entrepreneur Ideas." (grin)

Actually, I spent way too much time at this site the other day. 
It's part of the very funny Dilbert comics site.  The List of 
Lazy Entrepreneur Ideas' motto is "all talk, no funding."  
Gotta love Dilbert!

If you've got an idea for a product/service or if there's 
something you'd love to have, you can submit your idea.  Then, 
people comment on the feasibility of the idea.  New ideas are 
submitted daily.

I found plenty of ideas that made me laugh, others made 
me go, "Aaahh."  You'll find ideas ranging from a 
rectangular toilet plunger to an absolutely uncrashable 
computer.  Who knows, perhaps someone has already posted 
an idea you've had.  But, just a word of warning, if you do 
post, you'll get plenty of Dilbertish comments.

Ideas sorted by the date submitted, most recent first:
http://umweb3.unitedmedia.com/comics/dilbert/lazyentrepreneur/html/
most_rec/lazye_most_rec_1.html
Search ideas from A to Z.  This link happens to be for "C":
http://umweb3.unitedmedia.com/comics/dilbert/lazyentrepreneur/html/
by_idea/lazye_by_idea_1C.html

Spark your creative juices, but most of all HAVE FUN!

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