_____FEATURED ARTICLE_______________________

        The Most Effective Days to Run Your Ads
                    ...and why


You've finally decided to run some ads for your "couldn't-do-
without" product.  An advertising special catches your eye and 
you're sure this will be money well spent.

Wait!  Stop!

Did you consider on which day it would run?

It does make a difference, you know.  Yes, indeed it does.  
Yet, it is rarely considered.  The psychology of an online 
buyer on each day of the week is truly fascinating.  In fact, 
the same concept that I'm going to present to you today can be 
applied to sending out your newsletter or other promotions.

Back to your ads...

Let's consider your ad's ultimate aim — to get the reader to 
click and either purchase or complete an action, right?

So, when is a reader in the mood to click and act?

The answer is so simple, you'll never forget it.  Here it is: 
the reader is in the mood when his or her focus is on your ad 
and nothing else.

Now you're thinking, "Come on, you've got to give me more to 
go on than this."  Okay, I will.

Let's take a look at each day of the week.  Keep in mind that 
what I'm going to present are generalizations, however, the 
concepts and derived results have been consistently true 
throughout our online marketing career.

- Monday -

Have you ever heard a co-worker say, "I hate Mondays?"  This 
may be true for more reasons than simply starting out a new 
work week.

People generally dread Mondays as the busiest day of the week.

Just back from their weekend getaway, it takes a day to get 
back into the groove of things.  Mondays are usually a very 
busy work day as people play catch-up.  No time for reading 
ezines, clicking on ads, surfing new sites or clicking on 
banners.

None of this creates a very good buying mood.

Fast forwarding to...

- Friday -

Let's fast forward to Fridays.  Remember that weekend getaway 
we talked about above?  While Fridays may officially be a work 
day, in people's minds the weekend has begun.

Scheming and plotting, they don't get much work done.  What 
work they do produce is usually sloppy amidst the rush to 
hurry on the weekend.  Reading ezines, clicking on ads, 
surfing new sites and clicking on banners...who cares!  Your 
ad simply can't compete with this mentality.

- Saturday -

What can I say?  Saturdays are generally dead online buying 
days.  People are either on vacation, busy getting things done 
at home, or out shopping at brick and mortar shops.

- Sunday -

Experience has taught me that Sundays can't be lumped into a 
general "weekend" category.  They're a unique animal.  While 
I make it a habit to take Sundays off, I've been surprised how 
much online activity goes on on Sundays.  Perhaps people are 
settling in after their weekend fun and find themselves with 
time on their hands.  Nevertheless, you'll probably find a lot 
more curious surfers than purchasers.

- Tuesday - Wednesday - Thursday -

Getting back to the days we skipped above, I've saved the best 
for last.  With the excitement of the weekend and the business 
of Monday out of the way, you now have the chance to capture 
your reader's focus — the mood to click.

People begin reading ezines and keeping up with new sites.  
They are looking for things to bring excitement to their 
lives with the weekend not yet in site.  This is their focus.

- Case in Point - 

I just went through last month's traffic statistics at our 
HomeBusinessOnline.com site.  They fit fairly closely to what 
we have discussed.

Total page views for October: 364,937
Breakdown by day of week...
 * Sunday - 32,237 (9%)
 * Monday - 61,609 (17%)
 * Tuesday - 72,948 (20%)
 * Wednesday - 64,919 (18%)
 * Thursday - 65,710 (18%)
 * Friday - 43,354 (12%)
 * Saturday - 24,160 (6%)

Although fairly consistent, what I have presented above are 
only generalizations.  There are always exceptions.  Not only 
this, but different industries and consumer categories may 
draw an entirely different scenario.

Admittedly, there are some ezines that I have come so 
accustomed to reading, it wouldn't matter what day they sent 
it.

After all is said and done, first find the ezines and websites 
that people are reading and visiting loyally.  Those are your 
biggest targets.  After you've done this, consider the day-of-
week guidelines I've outlined in this article.

Most of all...test, test, test and track, track track.

------
Note: You have permission to reprint this article in its 
entirety with the author's credits below.

About the Authors: 
Heidi and Dave Perry are successful entrepreneurs and founders 
of HomeBusinessOnline.com and PrettyGreat.com.  Sign up for 
their popular HomeBizBytes newsletter at 
http://www.HomeBusinessOnline.com/nsl.htm?hbb


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_____KIND THINGS YOU HAVE SAID______________

What a compliment, Neil.  The feeling is mutual!

  Heidi, 
  
  ...You're one of the few people online I trust :-)

  Neil Shearing
  http://www.scamfreezone.com


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