_____ FEATURED ARTICLE _______________________

                 The Right Track

There's an old saying - "Even if you're on the right track,
you'll get run over if you just sit there."  How many people 
try to set their business on the "right track" and just never 
make it?  Just what is the "right track"?

You can be relatively sure you are on the "right track" when 
your business is starting to generate income. Some things you 
do will be good, and while others may sound good, in reality 
may not be.  Let's take a hard look at one of these strategies.

Did you know there is software available which will allow you 
to automatically submit your ads to web sites that accept free 
ads, and to newsletters that do likewise? This software will 
submit any number of ads you wish, in any frequency you desire.

"Wow - what a great idea!", you might think. I can submit my 
ads to thousands of these sites with a single keystroke. "What 
a time saver!"

Some people send out a dozen or more like this everyday. Is 
this doing them any good? Well maybe yes, and maybe no. Let's 
first examine the different types of web sites that accept 
free ads, and why.

Many web sites that accept free ads, do it purely to collect 
email addresses, which they can then sell as targeted lists.  
They don't really care if your ad is ever seen. In fact, many 
have a high limit between 50 and 300 ads. When the next one is 
submitted, the oldest is dropped, and the process continues.

With thousands of ads submitted hourly, how long do you think 
your ad will remain on their site - a minute or two - hardly 
worth your time. The flip side is you will suddenly find a lot 
more unsolicited email arriving daily from those who bought 
your email address. If you like receiving unsolicited email, 
I guess this is good.

Other web sites do care if your ad is seen. So what is their 
motive? They are trying to build an advertiser base, and hope 
you will purchase a paid ad from them. Ads submitted to sites 
like this usually have a life of a week or more, and can be 
renewed indefinitely. Their goal is to attract people to their 
site and hope that you do business as a result of your ad.  
Some people report great success with this.  Others post an ad 
here and there and wonder why they don't make sales.

Newsletters published on a regular basis that allow free ads, 
are a different story.  When  they receive ads, each one is 
checked manually. They usually only permit one ad per cycle, 
and if you submit 7-12 ads a day, you will quickly overwhelm 
their processing capabilities. To them, this is spamming. 
Because they might receive 500+ ads a day, their only recourse 
is to "fight fire with fire". What they do is automatically 
filter out the ads submitted using this type of software. They 
will never see your ad submissions.

So what does this automatic submission software do for/to you.  
In the first example, your ads might have a useful life 
measured in minutes. In the second case your ads are "blocked" 
from the sites that will produce your best results.

Once you are blocked (depending on how they do it) you may 
never be able to submit ads to these quality sites again - 
even if you do it manually. Some block at the email address 
level. Once an address is blocked, their filters will 
automatically delete your incoming email, whether it is an ad 
or not.

Maybe that automatic submission software isn't the best 
hundred bucks you could ever spend.

-----
About the Author:
Did you know that subscribers to Bob Osgoodby's Free "Tip of 
the Day" get a Free Ad for their Business at his Web Site?  
Great Business and Computer Tips - Monday thru Friday.  
Instructions on how to place your ad are in the Newsletter.  
Subscribe at: mailto:tipofday-subscribe@topica.com

This article was brought to you by HomeBizBytes, "The ezine 
for home-based entrepreneurs, by home-based entrepreneurs."
Receive free issues at
http://www.HomeBusinessOnline.com/nsl.htm?hbb


____ FEATURED HOME-BASED ENTREPRENEUR __________

Lin Brian
Bizzness Cents Bookkeeping

Lin Brian is one of those home-based entrepreneurs who is 
making her own success by sheer stick-to-it-ness.  In her own 
words, "When I believe in something, I simply do NOT give up!"

Her big break came when she helped a client retrieve his money 
when a bank made a $10,000.00 error.  Needlesstosay, Lin 
received a very nice little bonus from her elated client.

When asked to what Lin attributes her success, she answered, 
"Researching and going 'one more step'!"  You see, Lin goes 
the extra mile.  Why?  She is passionate about what she does 
and she loves the idea of being her own boss.  In fact, she 
comments that she tries not to feel "guilty" for having so 
much fun and getting paid for it!

Lin is very involved civically and continually learning and 
growing in her business.  A natural networker, she gained 
three clients in her first quarter of business and facilitated 
a mini workshop for a local Valley Women's Networking group.

In her spare moments, Lin loves to write.  She is an 
unpublished poet/writer of two children's books that she plans 
to someday publish.  Like many entrepreneurs, her career has 
taken her many different directions - through banking, a major 
food chain store, and into computers and bookkeeping.

Since Lin is detail-oriented, quick with numbers, able to 
multi-task, and seems to fit in well in a variety of 
environments, the business she is creating for herself is a 
great fit.  And, with children grown and no longer at home, 
Lin feels free to explore wherever the path she is on will 
take her.

We feel confident we will be hearing more from Lin.

Find Lin's site at http://www.homebiz.ca/BIC/BIC.html
Contact her at linbrian@home.com

---
Want to be a Featured Home-based Entrepreneur?
Email me: mailto:Editor@HomeBusinessOnline.com


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