_____ OUR INSIDER'S REPORT OF THE OLYMPICS ______
Note to our subscribers from Heidi and Dave:
You are welcome to use this report in your own newsletters.
Unsung Olympic Victories
All over the world people have been listening to news about
the 2002 Winter Olympics in Salt Lake City. We've heard of
victories as well as let-downs. We've even learned of a
possible scam or two.
My guess is that at some point in time, you were tired of
hearing about the skating judges scam, the Russians
threatening to pull out and leave, or the athletes
disqualified due to doping. After all, aren't the Olympics
supposed to be a clean, noble event?
With this in mind, and personally being involved with the
Olympics, Dave and I wanted to share a thing or two we've
learned from an insider's point of view. While the uglier
parts of the Olympics do exist, the media chooses to dwell on
them. In the process another side of the Olympics is
forgotten and ignored. It is to this side that we would like
to address our thoughts...
...the unsung victories.
One cold night some three weeks ago, Dave, the children and
myself found ourselves standing on the side of the road
thinking up creative ways to keep ourselves warm for several
hours. The torch bearer we had chosen to support would be
coming around the corner at any moment. While Coca Cola
trucks came up and down the road, along with animal rights
activists and other political groups, they were soon
forgotten as the runner neared - the crowd focused and
cheering.
The runner was a woman who had competed in many marathons in
the past, a well-known runner. However, the past years had
stripped those opportunities from her due to an accident
leaving knee injuries. Yet, here she came around the corner
with her lighted torch. It was an exhilarating moment.
There are many stories like this one on the Olympic torch
trail from Greece to Salt Lake City. Perhaps you have one of
your own.
In the coming days, this experience returned to my mind. Why
is it that this small event had such a great impact on me?
It occurred to me that I related with our torch bearer as
well as all the other torch bearers around the world.
As small business owners we are torch bearers. Often unsung,
we round the corner with our own private victories in our own
small part of the world. And, as we bear our own business
torches, we help to usher in a healthy economy. We do,
indeed, make a difference.
With this in mind, Dave and I want to share one other Olympic
experience, among many, that has really stood out in our
minds, a story of how one person can make a huge difference.
To us, this demonstrates the true spirit of the Olympics, in
spite of what you see on the news.
A friend of ours working at the athlete's entry to the ice
arena of a women's hockey venue, learned that standing
outside in the cold for hours on end comes with its rewards.
It becomes quite obvious that oodles of money are poured into
the athletes - their training, their competing and even their
uniforms - mostly from sponsors. They step out of their
buses in their very handsome, matching uniforms, some with
berets and Versace outfits, some colorful, some dignified,
but all looking quite uniform.
However, there are one or two teams that are unsponsored and
under-funded. As the Kazakhstan women's hockey team stepped
off their bus making their first Olympic appearance, it was
apparent that they were one of them, reflected in their
mismatched uniforms, hospital scrubs, sweat pant with holes
and coats. Our friend Shannon and other volunteers couldn't
help but notice.
Shannon took some time to talk to their bus driver about the
team. He reported the team had wanted to go shopping for
souvenirs. He took them to the local mall, but the players
had returned empty-handed within minutes saying it was too
expensive. He next took them to Wal-Mart. One or two
players made purchases, but most said the same thing, "Still
too expensive."
So, he took them to a dollar store. Not exactly where you
would hope Olympians would pick up souvenirs.
Shannon couldn't get her mind off of what the bus driver had
reported to her and so resolved do something about it.
She went shopping that night in search of souvenirs for the
team, but soon found there was very little she could afford
herself for a team of 25 players and coaches. At the Olympic
Store at the mall, she happened to run into a neighbor and
recounted the story to him. Also touched by the story, he
pulled out a $100 bill and gave it to her to buy something
for the team. That night a neighbor made some phone calls
and Shannon was overwhelmed by people donating money.
Before she knew it, a bookstore agreed to donate 25 hooded
sweatshirts worth $750. Friends raised $400. The neighbor
with the $100 arranged for a gift of 25 button-down shirts
from Utah.
The daughter of one of Shannon's neighbors made Valentine's
Day cards for each team member. A city official provided the
city's Olympic pins, books and magazines with pictures of the
area. Other children wrote letters of friendship.
Shannon found the players' names on the Internet and
personalized each card, placing a donated $20 bill in each.
She then packaged up all the donated items and had a short
letter translated into Russian telling the team how inspired
and impressed she and others had been by the obstacles they
had overcome in order to come to the Olympics. She and
friends wanted them to have something to remember their time
here. They laid the gifts on each seat of the team bus.
The first woman hockey team player on the bus was the goalie
Natalya Trunova. She walked onto the bus exhausted,
disappointed and feeling defeated after two lopsided losses
(both 7-0) against Canada and Sweden.
Natalya found the translated letter along with the gifts and
began to sob. She ran back into the arena to tell her other
teammates. As they ran to the bus, they were greeted with
high-fives and a line of volunteers thanking them for coming.
The result, 22 players and 3 coaches drove away with tear-
stained eyes, grateful and touched by the warm welcome and
the thoughtful gesture of good will.
But, even more importantly was what happened in those few
days to a small group of people who reached out. Each became
someone of great worth, perhaps not to the media, but
certainly to themselves.
Lessons learned? Oh, yes.
Now, you and I may have dreams of becoming Olympic
millionaires in our small business ventures. But, may I
suggest that a million dollars is nothing compared to what
you become in the process of getting there. You could lose
the million dollars and still have all the lessons learned
from your achievement - the strength from overcoming fears;
learning to manage time, finances, taxes and working with
people; reaching out to be able to help more people. The
journey is the achievement.
As you build your business, concentrate on who you are
becoming in the process. Hopefully, you view yourself as a
torch bearer.
Your unsung victories may not be media-worthy, but they will
certainly be life-worthy.
------
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About the Authors:
Heidi and Dave Perry are successful entrepreneurs and
founders of HomeBusinessOnline.com and PrettyGreat.com.
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