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PostPosted: Fri Dec 29, 2017 6:04 am 
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Joined: Sun Dec 24, 2017 7:07 pm
Posts: 6
Location: Pennsylvania
I've introduced myself in the intro forum, but I'll go ahead and simply lay out again that I began an education services company about a year ago. I've definitely kept in mind the fact that I need to tailor my services to a particular niche, however, how narrow must I go? I currently have two mission statements:

Our mission is to delivery high quality educational services to adult English language learners (Ebooks, courses, blog posts, games & resources in business & conversational English).

Our mission is to deliver high quality educational services to teachers and students in the subjects of social studies, English language arts and study skills (courses, blog posts, games & resources).


My question is, is it advisable to market to these notably different markets under the same website or brand, or is it more logical to establish separate websites?

Thanks! - Derek


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PostPosted: Mon Jan 01, 2018 2:47 am 
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Joined: Thu Mar 15, 2007 10:29 am
Posts: 4804
Location: Melbourne AU
There seems to be some confusion about what a mission statement actually is.

It's your reason for existing. HOW you do it is NOT part of your mission… your mission statement is your WHY.

Every decision you make in your business has to be compatible with your mission statement. That's why it should be as succinct as possible.

At The Marketing Doctor and The Profit Clinic our Mission Statement is simple and unambiguous:

    We exist to help people become free.

What, how, when and where we do it are the basis of our business model.

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PostPosted: Mon Jan 01, 2018 3:16 pm 
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Joined: Sun Dec 24, 2017 7:07 pm
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Location: Pennsylvania
Thank you for the response. Onto the question, then, is it advisable to market to these notably different markets under the same website or brand, or is it more logical to establish separate websites?


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PostPosted: Tue Jan 02, 2018 4:55 pm 
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Joined: Thu Mar 15, 2007 10:29 am
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Location: Melbourne AU
It would make more sense to me, as a branding specialist, to promote all of the services you list under the one brand, rather than fragment your market.

The purpose of branding it to make your brand the ONLY solution to the prospect's problem in their mind.

Once they arrive on your site, THEN offer them different, segmented solutions.

But you need to establish your brand firmly in the minds of anyone seeking help in those specific market segments.

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PostPosted: Tue Jan 02, 2018 7:02 pm 
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Duly noted. Thank you.


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