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PostPosted: Sat Sep 16, 2017 6:25 am 

Joined: Fri Jun 30, 2017 7:32 am
Posts: 3

I'm currently working with a partner to start a subscription box service. We are in the beginning stages of conducting market research and would like to start branding the company soon. Part of our troubles starting out is the need for professional services to create a business logo, business teaser trailer and eventually marketing materials and branding services. I would like to contract the design work out as needed, however my partner wants to offer a percentage of the business (10-20%) to someone to take on the responsibility as the graphic designer/marketing personnel, mainly because of our lack of startup funds and design knowledge. I should mention my business partner happens to be long time friends with the graphic designer, whom I've never met. We both agree that branding, marketing, and positioning are important aspects of a successful company, but we differ on how to best achieve those goals. I want to keep an open mind and assess the pros and cons of each situation. Ultimately, I want to make a well informed business decision that will be financially beneficial in the long run.

In your experience, which makes better business sense - contracting out the branding and marketing work to a professional company/individual or investing in an individual to fulfill this role long term?

Any advice is much appreciated!
Thank you

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