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PostPosted: Wed Apr 15, 2015 3:23 pm 
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Are you ready? Google’s punishing new search algorithm-update — its most severe ever — will begin rollout next Tuesday. It’s not too late yet to get your site mobile-friendly.

    Image

Not sure if your site is mobile-friendly? Test it here (this is the ONLY test that counts, not matter what you think being "mobile-friendly" means!):

https://www.google.com.au/webmasters/tools/mobile-friendly/

The test will tell you if you pass or fail — and WHY you failed and what needs fixing.

Google says it may take up to 2 weeks to complete the rollout, so that gives you some time to upgrade your site if needed.

But if your site is NOT mobile-friendly, and you rely on your online presence to get customers, be prepared to have your site vanish from Google's Mobile Search Results — and plummet in rankings in other Google Search Results (organic and local).

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PostPosted: Tue Apr 28, 2015 8:18 pm 
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How can you tell if your site is mobile friendly?


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PostPosted: Tue Apr 28, 2015 11:17 pm 
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tsubibo wrote:
How can you tell if your site is mobile friendly?

If you actually read the previous post and click on the link just below the big pink image — the one that takes you to
https://www.google.com.au/webmasters/tools/mobile-friendly/
it will check your site and tell you if your site is mobile-friendly or not, and if not, why (and how to fix it).

It's one of the benefits of actually reading posts rather than merely scanning them. :D

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PostPosted: Fri May 08, 2015 8:23 am 
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I totally agree with the author. And the reason to make your website friendly is not only Google punishing system. Nowadays a number of people using mobile gadgets for the Internet surfing is increasing very fast. An owner of a not mobile friendly website loose this huge category of possible visitors. I used the tool for my site. The tool is free and it is working. By the way my website is mobile friendly :)

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PostPosted: Fri May 08, 2015 11:59 am 
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The late Peter Drucker wrote that “Business has two functions, and two functions only: innovation and marketing. Innovation and marketing make money. Everything else is a cost.”

Google gets this. It also get where its real profits come from, like any other media channel… and it's NOT from having advertisers. It's from having an audience.

If you have a big audience, you will always have eager advertisers.

Google’s audience wants the most relevant, authoritative, reliable, useful, fast-loading and accessable content online.

Consider this scenario: you order a physical product online — or by mail or phone — and ask to have it delivered to your home by mail. You want it as soon as possible, in good order and condition, as cheaply as possible.

If the package is too large to fit through the opening of your mail box, it probably gets returned to your local post office or mail centre, from where you have to go and collect it, physically. It's annoying, inconvenient and takes time and trouble.

If the postman who delivers it decides it's more important and urgent to make your parcel fit into your mailbox, and crushes, bends or folds it to make it fit through your mailbox opening, will you be happy that that excellent content is now available to you — apart from the fact that it's now unusable?

Do you trust the Post Office to deliver what you want if they do this repeatedly?

Google has a very large, very loyal audience that it profits from selling access to. But it's audience is its only real asset. If it loses that audience, it loses its business.

That audience is where ALL the money comes from!

NOT from advertisersthey just channel a very small portion of the money those advertisers expect to make from Google’s audience.

Everything Google does is to balance the desires of three groups: its audience (search users) and its advertisers (a money channel via Adwords) — and its content network publishers (its affiliates via Adsense).

Google’s position is that advertisers are basically predators and parasites wanting to reach Google’s food chain: its audience.

Google will not knowingly expose that audienceits only real asset — to abuse and exploitation by predators and parasites, for the simple reason that search users will eventually make the connection that Google is unreliable and undesirable (ie: unsafe!) because it facilitates predators and parasites who want to rob them of their money, time, energy and trust.

Normal people who trust a person or company tend to STOP doing business with people and organisations (people) who betray their trust.

Google has become so successful by protecting its only asset — which it knows very well that it can never control — from the predators and parasites wanting access to that asset.

Spammers and scammers have the most to fear from Google’s control of access to its audience. If you feel that you’re being disadvantaged by Google, it may be useful to examine your own motives and methods a little more closely — and from Google’s perspective.

Bitching about your mobile-UNfriendly site not appearing in Google’s mobile search results — especially if your content is terrific and highly-desirable — proves nothing but your own ignorance, incompetence (or plain ol' stoopidity if you insist on butting heads with Google).

You're the equivalent of the mail order seller who delivers products by mail with instructions to the postman to force delivery by making it fit through the recipient’s mailbox opening, even if it renders the contents of the package useless.

Google is the postman who returns your package to the local post office or mail centre so that, if the recipient genuinely wants what you’ve sent them, they need to view your content on a larger screen.

Don’t blame Google. Blame your own unwillingness to deal with reality.

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PostPosted: Sun May 10, 2015 11:17 pm 
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This update was actually the most mild "major" update I have ever seen from Google. To think I was all ready too. BOO

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PostPosted: Mon May 11, 2015 2:10 am 
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Don't be too hasty… the update hasn't completed roll-out yet.

Google said it will take several weeks.

And remember… it only directly affects MOBILE search.

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PostPosted: Fri Jul 10, 2015 2:10 pm 
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Since Google has launched its algorithm, everyone, including me, tries to make his site mobile-friendly.

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PostPosted: Sat Jul 11, 2015 1:17 pm 
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Guess what I just found out today! Now Google is placing "Slow to Load" warnings next to mobile content that's, well, slow to load! http://searchengineland.com/google-test ... lts-223142

:roll:

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