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Do you or would you consider outsourcing blog articles?
Yes 50%  50%  [ 1 ]
No 50%  50%  [ 1 ]
Sometimes 0%  0%  [ 0 ]
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PostPosted: Thu Mar 10, 2016 1:53 am 
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Joined: Tue Mar 08, 2016 7:06 pm
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I was wondering if outsourcing my blog articles (I'm not a very good writer, but I'm working on it. for example this article) to people on fiverr would be a good idea for my page rank. I've seen some gigs that say they can write SEO articles and do a lot of research before writing them, but I'm skeptical. Has anyone tried using fiverr for blog articles? If not is there somewhere I can get someone to write articles for me for cheap?

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PostPosted: Sat Mar 12, 2016 9:49 am 
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Location: Melbourne AU
Your blog is the basis for building awareness of you as an authority in your field, and credibility based on the quality of your content and the responses it generates.

If you're not a good writer, you have a dilemma… at least in the short term. And if you lack knowledge and understanding of your chosen field, that dilemma is even worse.

But it's really critical that what you share is your own content — your own ideas, in your own words — not someone else's.

Why?

Because you can only fake authority for a very limited time before you're exposed as a sham, and once lost, your reputation is unlikely to ever be recovered.

I learned this in an unusual way… from the opposite end of the system. Let me explain.

I came online in May 1996, when WWW stood for the "wild, wild web". But I was 50 years old, with 30 years of experience as a teacher (elementary school, secondary school and tertiary — university — as well as teaching teachers, including Master of Education programs), an entrepreneur (I started my first real business in 1966), a columnist and author (since 1985) and marketing consultant (since 1971-2) and a professional copywriter, art director, creative director and advertising agency owner.

I was blessed with an enquiring mind, and I learned fast. I also developed my own ideas and insights and had an international reputation (my books were published in at least 15 countries and 12 languages, including one which was required reading at business schools in numerous countries throughout the Asia-Pacific region).

So I came online to watch and listen and learn. My first website went live in late 1997 — and within weeks was winning "Best of the Net" (from about.com) and similar awards in the small business arena and the direct selling world.

A few short years later I was chosen to replace the legendary John Audette, when he retired, as the permanent moderator of I-Sales Digest, the #1 daily discussion email list, which was mandatory reading in the marketing departments of Fortune 500 companies and Ivy League business schools. Our regular contributors included people who are now household names in online business, at the highest levels. I resigned this position when the company was sold to the late Andrew Bourland, founder of Clickz.com, in 2003. It then became one of the earliest business blogs, MarketingVox, which is still going but as a shadow of what it once was.

I was very flattered by the number of offers and requests I received to ghost-write articles and books using my own ideas and concepts from many of the web's top marketing "gurus", and quickly realised that this was part of their "secret to success" — using the ideas and writing skills of experienced people like myself to build their own online reputations, based on an early catch-cry online in the mid-1990s: "On the web, nobody knows you're really a dog!"

I only accepted a handful of these writing projects from highly-respected online marketers (yes, you'd recognise them, and probably be shocked). I was paid extraordinarily well, but I was required to sign confidentiality contracts that prohibited me from ever revealing the names I wrote for. I gave that game away, permanently, in 2004 because the inherent dishonesty of the arrangements never sat well with me. If I was going to build reputations using my own ideas and writing skills, I decided it was going to be for myself, not others.

Since those days I've seen trends and fads in content creation come and go under a variety of names and slogans. But a few things became very obvious, very quickly…

  • If you use the ideas and skills of others, they will quit on you, sooner or later, because THEY want to benefit from their own ideas and writing.
  • If you pay peanuts, you get monkeys! Your reputation will take a severe hit, and sooner rather than later.
  • If you go fishing in a toilet or sewer, your chances of catching fish (instead of rats or turds) is very remote.
  • If you want to earn some money, do something once and get paid for it once. But if you want to create an income stream, do something once and get paid for it over and over and over again.

So I've been online since the time you were born. I'm old and I'm still smart. I have had-won experience behind me and a very good understanding of human behaviour (and a major in psychology). And I'm still optimistic and positive — the majority of people are still good and decent and honourable.

I'm the father of five adult children, from 46 to 26, father-in-law to another four, and grandfather of 12 grandchildren from 24 to 1 y.o. Only one of my grandchildren is married so far. I turned 70 last year and I have no intention of retiring, and I have a keen interest in helping young entrepreneurs, because they're the future, and our insurance against predatory corporations.

You're very young and inexperienced right now, but don't let that discourage you.

My best advice to you?

Study marketing and direct selling. Read everything you can find by experts like Drayton Bird (the world's #1 direct response advertising copywriter and strategist, and even older than me!), Clayton Makepeace, John Carlton, Michel Fortin, the late Gary Halbert, David Ogilvy, John Caples and others. Google is your friend in this. (One of the best articles I've ever read on copywriting is this one: http://www.copyblogger.com/ideas-from-dead-copywriters/)

Spend a lot of time learning from http://www.copyblogger.com/about/.

And learn not to try re-inventing the wheel. Learn, instead, to use what's already available to you that meets the Three Criteria of Fulfilment. http://profitclinic.com.au/three-criteria/

Learn the value of Saas (Software as a Service) for local small business owners: especially useful, integrated promotional, lead generation, conversion and customer loyalty and referral systems. I particularly recommend anything offered by Jody Underhill of Florida — he's one of the smartest local business specialists I've seen.

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PostPosted: Sat Mar 12, 2016 5:07 pm 
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Joined: Tue Mar 08, 2016 7:06 pm
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I started reading commonsense direct marketing by Drayton Bird today. I didn't do so well in high school; writing was my worst subject. I know I need better writing skills to be successful in this business venture. Do you know of any good books or websites that can help me become a better writer?

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PostPosted: Sun Mar 13, 2016 11:13 am 
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Joined: Thu Mar 15, 2007 10:29 am
Posts: 4771
Location: Melbourne AU
insanewebdesigns wrote:
I started reading commonsense direct marketing by Drayton Bird today. I didn't do so well in high school; writing was my worst subject. I know I need better writing skills to be successful in this business venture. Do you know of any good books or websites that can help me become a better writer?

Here are two you should join (free subscription versions):

http://my.copyblogger.com/ — excellent content and training.

http://www.mikeshreeve.com/ — excellent young copywriter who also blogs and offers free training materials.

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John Counsel — Global Moderator
The Marketing Doctor at The Profit Clinic
NEW to FORUM Marketing? Get better, faster results without breaking the rules.
FREE help at https://www.facebook.com/groups/ForumMarketingForBeginners/


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PostPosted: Sun Mar 13, 2016 2:29 pm 
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Joined: Tue Mar 08, 2016 7:06 pm
Posts: 9
Wow, these are great links. I hope to learn a lot from them and the authors you suggested. Thank you for the advice. I'm going to read and learn as much as possible, and work on my writing skills.

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